We Create Kick-Ass Brands & Websites

Groundwrk was born from the old school agency world where we worked on some of the nation’s most recognizable brands, industry-shaking startups, and some flat out cool local companies. We noticed that the traditional “full-service” model was broken and overpriced so we set out to create a new type of firm – a specialty shop with an (albeit weird) obsession with websites and a flair for creating killer brands.

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Randall has the incredible ability to truly understand your goals before developing a thorough plan to get there. Marketing Manager, The Boppy Company
Air Methods Case Study
Apto Case Study
Working with Randall is like interacting with a long-time close friend - someone you trust and have extreme confidence in from day one...He sucks at golf though. Director of Marketing, GolfTec

Our websites are bespoke, handcrafted with our heartstrings attached. We love websites, it is the core of Groundwrk’s offerings and we have been working years to refine our process which we often share and consult on to the larger agencies around town. Groundwrk’s founder leads the strategy of each web project and our clients get to interact with the entire team to ensure complete transparency and an end product we can all be proud of.

Learn More About Our Websites ›

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Now more than ever, in this COVID world, customers are flocking to the internet to satisfy their consumer itch. Your site needs to provide an enjoyable user experience that expresses your brand’s message while providing trust and technical security you would expect from a company that collects virtual payments.

An old, some would say ancient, Creative Director we worked for use to say “when we have facts we will use facts, if we have opinions we will just use mine.” For existing brands, we use facts in the form of thoughts, opinions, and feedback from your best clients and customers to shape an image and message that will resonate and attract more of them. New brands don’t have this luxury, so we pull from our experience in the startup world and 3rd party data available to craft a go-to marketing brand strategy and image.

Image of brand guidelines document for a Groundwrk's client.

The fractional service model was designed for startups and small companies that need expert level marketing leadership but can’t quite afford the expert level salary and benefits package. If the fit is right, Randall Hartman will become your in-house Fractional Marketing Director by dedicating weekly time towards building and executing your company’s marketing strategy. You also get to reap the benefits of his network of talent throughout the digital arena.

Fractional Marketing Director Randall Hartman

The Collective

Groundwrk is a team of ex-agency folks coming together to work on projects that make us happy. “Happiness” to us means creating iconic brands and kick-ass websites for companies of all sizes.

Who We Work With

Existing & Emerging Brands

Company’s evolving from old to new, stale to fresh, novice to pro…you get the picture.


We aren’t talking your ‘get rich quick’ types. We are talking about the ‘life-consuming, up all night, do whatever it takes to make this successful’ types.

Web Design & Marketing Certifications


HubSpot Academy Inbound Certification Scrum Alliance

Randall and his dog Charlie looking at each other

Randall Hartman


Throughout 10 years in the Denver agency world, Randall has managed branding and web projects for Frontier Airlines, RE/MAX, GolfTec, The Boppy Company, Wellbridge, and his personal favorite, Sweet Action Ice Cream. Connect with him on LinkedIn.

We Bring Some Big Brand Experience To The Table

Air Methods logo.

Job Alert! Project Manager – Full Time

by Randall Hartman