Latest Articles

The Music Range Asks Groundwrk For Help Redefining An Industry

Company Background: Our client, now buddy, Rob wanted to flip the rehearsal studio rental space (mouthful) industry on its...

Hold Up! Read These 4 Tips Before Starting Your Web Project

FINALLY, it’s time to update that 2015 (or older) website. You got the budget approval from the CFO/CEO that...

gameSense Sports Hires Groundwrk To Lay The…Groundwork

We are stoked to announce our partnership with gameSense Sports. Company Background:  Founded by researchers, coaches, and players with...

Lorem Is Lazy. Try Proto-content Instead

Lorem Ipsum is truly the laziest form of content you can utilize, yet it is so widely used in...

Bad Idea: Creating Personas Without Customer Research

Before we dig in. Let’s talk about what a “Buyer Persona” truly is. HubSpot defines as: “A semi-fictional representation...

Website Lingo 101

Our average client, big or small, has managed one or less website project in their career. This was consistent...

Creating Process? Start Here. Thank Me Later.

Looking to create a new process? Learn from my failures and follow these 7 steps to save yourself a...

Bad Idea: The Content First Mentality

Okay, that’s harsh. What I really mean is the term “Content First” has been taken too literal and creates...