Latest Articles
Bad Idea: Creating Personas Without Customer Research
Before we dig in. Let’s talk about what a “Buyer Persona” truly is. HubSpot defines as: “A semi-fictional representation...
Website Lingo 101
Our average client, startup or well-established, has managed one or less website projects in their career. This was consistent...
Creating A Process For Your Brand? Start Here.
Looking to create a new process? Learn from my failures and follow these 7 steps to save yourself a...
Bad Idea: The Content First Mentality
Okay, that’s harsh. What I really mean is the term “Content First” has been taken too literal and creates...