Latest Articles
The Music Range Asks Groundwrk For Help Redefining An Industry
Startup Background: Our client, now buddy, Rob wanted to flip the rehearsal studio rental space (mouthful) industry on its...
Hold Up! Read These 4 Tips Before Starting Your Web Project
FINALLY, it’s time to update that 2015 (or older) website. You got the budget approval from the CFO/CEO that...
gameSense Sports Hires Groundwrk To Lay The…Groundwork
We are stoked to announce our partnership with gameSense Sports. Company Background: Founded by researchers, coaches, and players with...
Lorem Is Lazy. Try Proto-content Instead
Lorem Ipsum is truly the laziest form of content you can utilize, yet it is so widely used in...
Bad Idea: Creating Personas Without Customer Research
Before we dig in. Let’s talk about what a “Buyer Persona” truly is. HubSpot defines as: “A semi-fictional representation...
Website Lingo 101
Our average client, startup or well-established, has managed one or less website projects in their career. This was consistent...
Creating A Process For Your Brand? Start Here.
Looking to create a new process? Learn from my failures and follow these 7 steps to save yourself a...
Bad Idea: The Content First Mentality
Okay, that’s harsh. What I really mean is the term “Content First” has been taken too literal and creates...