Latest Articles

Why This Client’s Blog Post Has 23K+ Views

One of our clients has a blog post with over 23,000 views and average time on page of nearly...

What Is Gatsby? – A Non-Developer Explanation

Intro to Gatsby:  Standard WordPress sites are so 2010s (said with a valley girl accent). There is a new...

The Music Range Asks Groundwrk For Help Redefining An Industry

Startup Background: Our client, now buddy, Rob wanted to flip the rehearsal studio rental space (mouthful) industry on its...

Hold Up! Read These 4 Tips Before Starting Your Web Project

FINALLY, it’s time to update that 2015 (or older) website. You got the budget approval from the CFO/CEO that...

gameSense Sports Hires Groundwrk To Lay The…Groundwork

We are stoked to announce our partnership with gameSense Sports. Company Background:  Founded by researchers, coaches, and players with...

Lorem Is Lazy. Try Proto-content Instead

Lorem Ipsum is truly the laziest form of content you can utilize, yet it is so widely used in...

Bad Idea: Creating Personas Without Customer Research

Before we dig in. Let’s talk about what a “Buyer Persona” truly is. HubSpot defines as: “A semi-fictional representation...

Website Lingo 101

Our average client, startup or well-established, has managed one or less website projects in their career. This was consistent...

Creating A Process At Your Startup? Start Here.

Looking to create a new process? Learn from my failures and follow these 7 steps to save yourself a...

Bad Idea: The Content First Mentality

Okay, that’s harsh. What I really mean is the term “Content First” has been taken too literal and creates...