Fathom Events
Project Snapshot
- Market Research
- Brand Identity
- Website UX/UI
- Web Development
- B2C E-Commerce
A New Look. A Smarter Site.
Same Big-Screen Magic.
Challenge
Fathom Events came to us with a clear mission: bring their big screen energy into a modern digital experience. Their old brand and website were lagging behind the scale and excitement of their content. They needed a bold refresh that matched who they are today and where they are headed next.
+ Modernize the Brand
Evolve Fathom’s look and voice to feel more current, cinematic, and fan-focused, and test the potential name change to Fathom Entertainment with both internal teams and audiences.
+ Redesign the website experience
Create a site as dynamic as their programming — easier to navigate, more flexible for constant event updates, and built to convert.
+ Streamline content management
Empower the internal team to update, launch, and promote events quickly without heavy dev support.
+ Elevate discoverability and conversion
Make it effortless for fans to find upcoming events, explore new genres, and buy tickets fast.
Approach
We started with questions, not assumptions, and let real insight shape every move that followed.
+ The Brand Study
We tore the brand down to the studs to see what really made it tick. More than 150 loyal moviegoers and the internal stakeholders told us exactly how Fathom was seen, the good, the bad, and the outdated. It gave us a clear picture of what to protect and what to evolve.
+ Technical Discovery
Before a single pixel was designed, we mapped every technical need down to the smallest detail. Our team built a functional requirements document that covered it all, then spent weeks pressure testing third-party integrations to make sure the site would actually work, clean, fast, and rock solid.
+ Brand Messaging & Identity
We stripped the messaging back to what mattered most, clarity, consistency, and connection. Fathom was exploring a shift to Fathom Entertainment, so we tested it with their audience and internal team. The results said yes. The new name and identity hit harder and fit who they are now, bold, confident, and built for what’s next.
+ Website Design & Development
Design and development moved as one crew to bring the brand to life online. The new site is cinematic without being overproduced, built on a flexible system that lets the Fathom team move fast and stay fresh. It is sharp, intuitive, and finally feels like the brand fans already loved.
