Conversion rate jealousy is real (CRJ) and affects 90%* of small business owners that depend on their website to generate business. Side effects include:
- Sleepless Nights
- Irrational Expectations
- Firing Your Digital Agency
- Setting Unrealistic Goals
- Sudden Death**
While there is no pill to cure CRJ – although marijuana may help- CJR really exists and we see far too many companies benchmark against unrealistic conversion rates that Google informed them was “industry average”.
We talk more about it in an article published on RetailCustomerExperience.com. Read the full article HERE.
*90% is completely made up and holds no basis of truth.
**You won’t die from CRJ, although some folks act like it.