For CashFund it was simple. They had an outdated brand and website that radiated a cheap look and feel. They offer a better service than their old brand communicated and tasked Groundwrk with fixing that issue.
The logo transformed into a modern design that can be broken up into a stand-alone mark (the F), text (CasFund), or used in its entirety.
The website is a small, simple, yet slick design that offers a few surprises throughout the user experience. We are entering this bad boy into award competitions.