Latest Articles

Add Heatmapping To Your Website – For Free

We’re constantly surprised by the lack of websites that are utilizing free, easy to install tools that provide valuable...

Introducing “Carrots”

I recently had a call with my buddy Stu Swineford of Relish Studio. Stu has been in the agency...

Startup Website Examples

We’ve been lucky enough to work with some awesome startups. Some are bootstrapped (self-funded) and others are actively pitching...

Why This Client’s Blog Post Has 23K+ Views

One of our clients has a blog post with over 23,000 views and average time on page of nearly...

What Is Gatsby? – A Non-Developer Explanation

Intro to Gatsby:  Standard WordPress sites are so 2010s (said with a valley girl accent). There is a new...

The Music Range Asks Groundwrk For Help Redefining An Industry

Startup Background: Our client, now buddy, Rob wanted to flip the rehearsal studio rental space (mouthful) industry on its...

Hold Up! Read These 4 Tips Before Starting Your Web Project

FINALLY, it’s time to update that 2015 (or older) website. You got the budget approval from the CFO/CEO that...

gameSense Sports Hires Groundwrk To Lay The…Groundwork

We are stoked to announce our partnership with gameSense Sports. Company Background:  Founded by researchers, coaches, and players with...

Lorem Is Lazy. Try Proto-content Instead

Lorem Ipsum is truly the laziest form of content you can utilize, yet it is so widely used in...

Bad Idea: Creating Personas Without Customer Research

Before we dig in. Let’s talk about what a “Buyer Persona” truly is. HubSpot defines as: “A semi-fictional representation...